Key concepts for launching online
In this modern day, most people look up everything on the internet.
Let's say for a moment that your brand name is "Newbie". You've made yourself known in your small community by having a shop with the same name, where you sell various teenagers' items.
These are some real, possible situations:
So, it is important to have an online presence, through which you can scale up your business, gain wide visibility, increase your sales, grow your customer base, and become a successful brand in the market.
Consider this as an online CV, where the platform and its look represent your brand. The better the CV, the more views and employing approaches you will receive. The same goes online. Interested visitors will check your website, convinced ones will make a purchase, satisfied ones will buy regularly, other companies will gain an interest in you as well (either as competition or partners), etc.
Here are some of the key factors for having a website that represents your activity:
Don't make your customers wonder if you are a real business or not! Show them what you have to offer, send a clear message through your website (e.g. "I am a shopping website that sells various items for teenagers, in the EU space").
People usually want to know:
So, make a good impression and show that you are a legit online business!
How can people find you, if they don't know your "name"? Yes, it is as important as a "name", because you know who to address and how to find the person.
Remember the online CV? When you make a good impression on the recruiter, they will search you by your "name" and contact you. Well, same here, your customers and potential clients will look up your Brand.
Also, the more you get recognized as a brand, the greater the chances are for you to grow world-wide and become a successful business.
Gain the interest of your visitors; make them your customers and/or clients! You want people to contact you and request that you provide your service for them.
Here are a few examples of how to do so:
Pop-up in the Google Search Results! You are now visible online and have good SEO of your website, so don't waste time and increase your customer base!
Make your customers happy by keeping your website functional on all devices, clear (too many pop-ups and they will lose their interest and leave) and up-to-speed with fast content delivery (patience is a virtue). Shortly put, good quality will increase your chances of growing your client base.
Save time both for you and your customers by providing as much information as possible, especially basic ones, like contact information, order | payment | delivery services, working hours, product details, issues when processing orders, how to complete their information, etc.
You would want your clients to reach out when they have not found the answer on the platform, they encountered some issues that you had not foreseen, etc. Of course, there will be those customers that do not read and just call you to have a "chit-chat" because they are bored.
You don't want to keep your customers wondering when you have an offer or if you are making updates to your platform. The best thing is to keep them informed through your website, email subscribers, etc. on the new changes.
Don't forget! Your clients' interests spike when they know that there are Promotional Sales coming up, as everyone wants a good buy deal.
You can spend money on Ads in order to increase your brands' visibility. A good advertisement will bring you traffic to a specific page, usually the Homepage of your website, or the "Promotional" page.
This way, you can also increase your chances of being seen among other big brands or appearing in top search results for your type of business.